One bad day shouldn't cost you them.
One bad day shouldn't cost you them.
One bad day shouldn't cost you them.
One bad day shouldn't cost you them.
Pet emergencies in the UAE can run from AED 2,000 to over AED 15,000, a price most parents aren't ready to pay.
Pet emergencies in the UAE can run from AED 2,000 to over AED 15,000, a price most parents aren't ready to pay.
The 7 emergencies
that matter most.
The 7 emergencies
that matter most.
The 7 emergencies
that matter most.
Built around the most common, most expensive, and most life-threatening pet emergencies in the UAE.
Built around the most common, most expensive, and most life-threatening pet emergencies in the UAE.

Heatstroke
Dubai summers can reach 50°C. Even short walks at the wrong hour can be fatal especially for flat-faced breeds.
Common in
May–September
Cost
AED 1,500 – 5,000
Window
Hours

Heatstroke
Dubai summers can reach 50°C. Even short walks at the wrong hour can be fatal especially for flat-faced breeds.
Common in
May–September
Cost
AED 1,500 – 5,000
Window
Hours

Heatstroke
Dubai summers can reach 50°C. Even short walks at the wrong hour can be fatal especially for flat-faced breeds.
Common in
May–September
Cost
AED 1,500 – 5,000
Window
Hours
The middle ground that actually exists.
The middle ground that actually exists.
The middle ground that actually exists.
The middle ground that actually exists.
Comprehensive plans give you everything for AED 1,000–5,000 a year, with deductibles and age cut-offs.
Comprehensive plans give you everything for AED 1,000–5,000 a year, with deductibles and age cut-offs.
Four steps. No paperwork theatre.
Four steps. No paperwork theatre.
Four steps. No paperwork theatre.
Four steps. No paperwork theatre.
Step 1
Step 1
Step 2
Step 2
Step 3
Step 3
Step 4
Step 4
Sign up
Sign up
Sign up
Tell us about your pet.
5 minutes. No microchip required, no vet exam.
Tell us about your pet.
5 minutes. No microchip required, no vet exam.
Tell us about your pet.
5 minutes. No microchip required, no vet exam.
Coverage activities
Coverage activities
Coverage activities
Your policy starts 14 days after sign-up.
Your policy starts 14 days after sign-up.
Your policy starts 14 days after sign-up.
Visit any vet
Visit any vet
Visit any vet
If an emergency happens, head to any licensed vet in the UAE. Focus on your pet — not the bill.
If an emergency happens, head to any licensed vet in the UAE. Focus on your pet — not the bill.
If an emergency happens, head to any licensed vet in the UAE. Focus on your pet — not the bill.
Get reimbursed
Get reimbursed
Get reimbursed
Submit the vet's report and invoice. Once verified, your reimbursement is processed.
Submit the vet's report and invoice. Once verified, your reimbursement is processed.
Submit the vet's report and invoice. Once verified, your reimbursement is processed.
The bigger picture
The bigger picture
Why an AI company is doing this.
Why an AI company is doing this.
Why an AI company is doing this.
Pooch is building intelligence that understands your pet's health better than any blanket insurance formula ever could. In time, that means personalised plans priced on your pet's actual health — not their breed's worst-case statistics. The Emergency Fund is the first step: simple protection now, smarter protection as our AI grows with your pet.
now
now
Emergency Fund
Emergency Fund
Focused cover for the emergencies that hit hardest. Any vet, any age, from ~AED 50/month.
As Pooch grows
As Pooch grows
Your pet's health, understood
Your pet's health, understood
Our AI learns what's normal for your pet building a health picture no form or questionnaire can match.
Where this leads
Where this leads
Personalised plans
Personalised plans
Comprehensive cover priced on your pet's actual health. Fair for the healthy, honest for everyone.
What we don't cover (because we'd rather be honest).
What we don't cover (because we'd rather be honest).
What we don't cover (because we'd rather be honest).
❌ Routine care vaccinations, neutering, dental cleaning, grooming
❌ Routine care vaccinations, neutering, dental cleaning, grooming
❌ Routine care vaccinations, neutering, dental cleaning, grooming
❌ Chronic conditions diagnosed before policy purchase
❌ Chronic conditions diagnosed before policy purchase
❌ Chronic conditions diagnosed before policy purchase
❌ Pre-existing conditions
❌ Pre-existing conditions
❌ Pre-existing conditions
❌ Behavioural treatments
❌ Behavioural treatments
❌ Behavioural treatments
❌ Cosmetic or elective procedures
❌ Cosmetic or elective procedures
❌ Cosmetic or elective procedures
❌ Any incidents in the first 14 days of coverage
❌ Any incidents in the first 14 days of coverage
❌ Any incidents in the first 14 days of coverage
❌ Negligence, deliberate harm, or illegal activity
❌ Negligence, deliberate harm, or illegal activity
❌ Negligence, deliberate harm, or illegal activity
The Emergency Fund is built for sudden, unexpected, life-threatening events. It's not designed to cover everything.
The Emergency Fund is built for sudden, unexpected, life-threatening events. It's not designed to cover everything.
Frequently asked questions
Common questions,
honest answers.
Common questions,
honest answers.
Common questions,
honest answers.
Common questions,
honest answers.
Is this pet insurance?
When does coverage start?
How many times can I claim?
My pet is 10 years old. Can I still get covered?
Who underwrites this?
What counts as an emergency?
Do I have to use a specific vet?
How do I get reimbursed?
Peace of mind.
Built for every age.
Peace of mind.
Built for every age.
Peace of mind.
Built for every age.

Pooch exists to close the gaps that pet parents have been forced to live with.
Pooch exists to close the gaps that pet parents have been forced to live with.
