If they ever get
lost, every
second matters
If they ever get
lost, every
second matters
If they ever get
lost, every
second matters
If they ever get
lost, every
second matters
Safety·Biometric Pet ID·Free
Safety·Biometric Pet ID·Free
Safety·Biometric Pet ID·Free
No two pets look exactly alike. The pattern of their coat, the shape of their face, the way their markings fall every dog and cat is unrepeatable. Pooch building an AI that learns all of it, so any kind stranger with a phone can bring them home.
No two pets look exactly alike. The pattern of their coat, the shape of their face, the way their markings fall every dog and cat is unrepeatable. Pooch building an AI that learns all of it, so any kind stranger with a phone can bring them home.
No two pets look exactly alike. The pattern of their coat, the shape of their face, the way their markings fall every dog and cat is unrepeatable. Pooch building an AI that learns all of it, so any kind stranger with a phone can bring them home.
Lost pets in the UAE, A problem with no good answer.
Lost pets in the UAE, A problem with no good answer.
Lost pets in the UAE, A problem with no good answer.
Lost pets in the UAE, A problem with no good answer.
When a pet goes missing, parents post in WhatsApp groups, plaster posters across their building, and pray someone recognizes them. Microchips help but only if a vet or shelter scans them. Most pets never make it home.
When a pet goes missing, parents post in WhatsApp groups, plaster posters across their building, and pray someone recognizes them. Microchips help but only if a vet or shelter scans them. Most pets never make it home.
When a pet goes missing, parents post in WhatsApp groups, plaster posters across their building, and pray someone recognizes them. Microchips help but only if a vet or shelter scans them. Most pets never make it home.
<5%
<5%
of finders carry or know where to find a microchip scanner
of finders carry or know where to find a microchip scanner
of finders carry or know where to find a microchip scanner
24h
24h
window in which most lost pets are recovered, if at all
window in which most lost pets are recovered, if at all
window in which most lost pets are recovered, if at all
1 in 3
1 in 3
pets will be lost at some point in their lives
pets will be lost at some point in their lives
pets will be lost at some point in their lives
The Pooch Way
The Pooch Way
The Pooch Way
One photo.
Many signatures.
One match.
One photo.
Many signatures.
One match.
One photo.
Many signatures.
One match.
One photo.
Many signatures.
One match.
Our AI doesn't rely on a single feature. It learns your pet the way you do the swirl of their coat, the shape of their face, the markings around their eyes, the proportions of their body, the small details that make them, them.
Our AI doesn't rely on a single feature. It learns your pet the way you do the swirl of their coat, the shape of their face, the markings around their eyes, the proportions of their body, the small details that make them, them.
Our AI doesn't rely on a single feature. It learns your pet the way you do the swirl of their coat, the shape of their face, the markings around their eyes, the proportions of their body, the small details that make them, them.
Our AI doesn't rely on a single feature. It learns your pet the way you do the swirl of their coat, the shape of their face, the markings around their eyes, the proportions of their body, the small details that make them, them.
No microchip scanner | No vet visit | No middlemen
No microchip scanner | No vet visit | No middlemen
No microchip scanner | No vet visit | No middlemen
No microchip scanner | No vet visit | No middlemen
The more pets we see, the more pets we save.
Every photo you send us doesn't just protect your pet.
It teaches our AI to find every pet.
Every photo you send us doesn't just protect your pet.
It teaches our AI to find every pet.
Every photo you send us doesn't just protect your pet.
It teaches our AI to find every pet.
Every photo you send us doesn't just protect your pet.
It teaches our AI to find every pet.
Three reasons your photos matter.
Three reasons your photos matter.
Three reasons your photos matter.
Reason #1
Reason #2
Reason #3
🏠
🏠
🏠
Yours, first
Yours, first
Yours, first
Once registered, your pet is in our database for life — at no cost, ever. If they ever go missing, the entire Pooch community can help find them.
Once registered, your pet is in our database for life — at no cost, ever. If they ever go missing, the entire Pooch community can help find them.
Once registered, your pet is in our database for life — at no cost, ever. If they ever go missing, the entire Pooch community can help find them.
🐾
🐾
🐾
Every photo,
a step forward.
Every photo,
a step forward.
Every photo,
a step forward.
Our AI gets smarter with every pet it sees. Your photos help protect not just your pet — but every dog and cat in the UAE who could one day be lost.
Our AI gets smarter with every pet it sees. Your photos help protect not just your pet — but every dog and cat in the UAE who could one day be lost.
Our AI gets smarter with every pet it sees. Your photos help protect not just your pet — but every dog and cat in the UAE who could one day be lost.
❤️
❤️
❤️
Photos that give back.
Photos that give back.
Photos that give back.
For every [N] photos submitted, Pooch donates [X] AED to local pet shelters and animal welfare causes. The more our community grows, the more we give.
For every [N] photos submitted, Pooch donates [X] AED to local pet shelters and animal welfare causes. The more our community grows, the more we give.
For every [N] photos submitted, Pooch donates [X] AED to local pet shelters and animal welfare causes. The more our community grows, the more we give.
A promise we're putting in writing
This will never cost you a dirham.
This will never cost you a dirham.
This will never cost you a dirham.
We know how this usually goes. A startup offers something free, gets your data, and then quietly puts the feature behind a paywall once you're hooked. We're telling you upfront: that's not what's happening here.
The Pooch Pet ID is free today. It will be free a year from now. It will be free a decade from now. We don't ever plan to charge for it not for registration, not for searches, not for "premium" matches.
No paywall, ever.
Registration, scanning, and reunification stay free for every pet parent in the UAE.
No data resold.
Photos used to find your pet and teach our AI. Never sold, never shared with advertisers.
You can leave any time.
Email us once and we'll permanently delete every photo and record we hold. No forms, no friction.
We know how this usually goes. A startup offers something free, gets your data, and then quietly puts the feature behind a paywall once you're hooked. We're telling you upfront: that's not what's happening here.
The Pooch Pet ID is free today. It will be free a year from now. It will be free a decade from now. We don't ever plan to charge for it not for registration, not for searches, not for "premium" matches.
No paywall, ever.
Registration, scanning, and reunification stay free for every pet parent in the UAE.
No data resold.
Photos used to find your pet and teach our AI. Never sold, never shared with advertisers.
You can leave any time.
Email us once and we'll permanently delete every photo and record we hold. No forms, no friction.
We know how this usually goes. A startup offers something free, gets your data, and then quietly puts the feature behind a paywall once you're hooked. We're telling you upfront: that's not what's happening here.
The Pooch Pet ID is free today. It will be free a year from now. It will be free a decade from now. We don't ever plan to charge for it not for registration, not for searches, not for "premium" matches.
No paywall, ever.
Registration, scanning, and reunification stay free for every pet parent in the UAE.
No data resold.
Photos used to find your pet and teach our AI. Never sold, never shared with advertisers.
You can leave any time.
Email us once and we'll permanently delete every photo and record we hold. No forms, no friction.
We know how this usually goes. A startup offers something free, gets your data, and then quietly puts the feature behind a paywall once you're hooked. We're telling you upfront: that's not what's happening here.
The Pooch Pet ID is free today. It will be free a year from now. It will be free a decade from now. We don't ever plan to charge for it not for registration, not for searches, not for "premium" matches.
No paywall, ever.
Registration, scanning, and reunification stay free for every pet parent in the UAE.
No data resold.
Photos used to find your pet and teach our AI. Never sold, never shared with advertisers.
You can leave any time.
Email us once and we'll permanently delete every photo and record we hold. No forms, no friction.
Team,
Team,
Team,
If we ever build paid products around health, insurance, or care and we will they'll stand on their own value. Not on holding your pet's safety hostage.
If we ever build paid products around health, insurance, or care and we will they'll stand on their own value. Not on holding your pet's safety hostage.
If we ever build paid products around health, insurance, or care and we will they'll stand on their own value. Not on holding your pet's safety hostage.
A little thank you!
Every month, one lucky pet goes on holiday.
Every month, one lucky pet goes on holiday.
Every month, one lucky pet goes on holiday.
Every month, one lucky pet goes on holiday.
Every parent who submits photos this month is automatically entered to win a 3-night staycation for their pet at one of the UAE's best pet hotels. Because the pets who make this AI possible deserve to be spoiled.
Ready? It takes 2 minutes.
Ready? It takes 2 minutes.
Ready? It takes 2 minutes.
Ready? It takes 2 minutes.
Upload 5–7 clear photos of your pet — face on, side profile, full body, and any distinct markings. The more angles, the better we learn them.
Upload 5–7 clear photos of your pet — face on, side profile, full body, and any distinct markings. The more angles, the better we learn them.
Frequently asked questions
Common questions,
honest answers.
Common questions,
honest answers.
Common questions,
honest answers.
Is this really free?
So how do you make money?
How do you use my pet's photos?
What if I want my pet's data deleted?
When will the AI be ready?
How does the staycation giveaway work?
Will this work for cats too?
Is this really free?
So how do you make money?
How do you use my pet's photos?
What if I want my pet's data deleted?
When will the AI be ready?
How does the staycation giveaway work?
Will this work for cats too?
Made with love.
Every pet protected.
Made with love.
Every pet protected.
Made with love.
Every pet protected.
Pooch exists to close the gaps that pet parents have been forced to live with.
Pooch exists to close the gaps that pet parents have been forced to live with.